Coupang launches Smart Hub for China stock with Rocket replenishment

Ebrun’s November 1, 2026 cross-border weekly reported that Coupang Rocket Growth launched Smart Hub: sellers can store inventory in Weihai and replenish Coupang Rocket warehouses in Korea based on actual sales.

The model lowers upfront overseas stock risk for Chinese sellers testing Korea, but replenishment lead times and promo readiness still matter.

Pilot a few SKUs before scaling peak-season inventory.

Source: https://english.ebrun.com/20261101/717979.shtml