360跨境通
Creator marketing

Break-even ROAS calculator

Find the ROAS you need before ads start making money.

Platforms:TikTok Shop

FAQ

Why not put ad spend in other costs?

Break-even ROAS already uses pre-ad contribution. Subtracting ads again double-counts them.

Is 3.33x a platform requirement?

No. It is 1 ÷ 30% from the worked sample.

Why not show 0 on a loss?

A loss is a real outcome. Zero would look like break-even.

Feedback

Report formula, copy, or fee-rule issues. Do not send your prices or costs.