TikTok Shop Compass October roundup: nine analytics tools for US local sellers

On November 2, 2026, TikTok Shop published its October Compass Feature Roundup for United States local sellers, covering nine analytics additions rolled out in October.

Highlights include ad fields on video analytics, LIVE metrics by start time, LIVE Diagnosis audience insights, subscription cohort and cancellation views, Order Analysis with SKU/creator drill-down, search rankings, mix-and-match promotion analytics, limited brand audience export, and batch video API queries.

TikTok says the numbers are for reference only and do not replace settlement statements.

Source: https://ppc.land/tiktok-shop-us-sellers-gain-9-compass-analytics-tools-from-ad-data-to-churn/