360跨境通
Profit

Selling price from gross margin

Back out a selling price from a target gross margin and all-in cost, with optional commission.

Cost and fixed fees

Rates charged on the price

About this tool

Use this to work backwards from a target gross margin to a selling price. Gross margin means (price − cost) ÷ price. If a platform also charges a percentage of the price, enter that commission too. The math is shared with the break-even price calculator, with the target margin in front.

How the formula works

Price = unit cost ÷ (1 − target gross margin − commission − other rates). A target profit amount, if entered, is added to the numerator.

FAQ

How do I back out a selling price from gross margin?

If cost is 60 and the target margin is 50%, price = 60 ÷ 0.5 = 120. With a further 10% commission, divide by 0.4 to get 150.

How is gross margin different from margin on cost?

Gross margin is profit as a share of price; margin on cost is profit as a share of cost. This page uses gross margin. The Noon listing price calculator uses margin on cost—do not mix them.

Should shipping be included when backing out the price?

Per-unit inbound freight belongs in unit cost. Fees charged on the selling price belong in the rate fields. Do not count the same cost twice.

Feedback

Report formula, copy, or fee-rule issues. Do not send your prices or costs.

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